The Open for Business Sprint · 30 days
You didn’t spend years being the one everyone relied on, just to spend six months picking a font.
You know how to do the job properly. You’ve been proving it for years. And here you are, still “thinking about” starting your own thing.
The Open for Business Sprint gets you legally set up, live online, and having real client conversations in 30 days. Not “someday”. Thirty days.
$497 · payment plan 2 × $275
Get open for business
Two minutes with Leigh
What the Sprint actually is, and why I built it
Video slot: drop your embed here. Candid, straight to camera.
You already know this feeling
You’ve bought the domain. It’s been sitting there eighteen months.
You’ve done the LinkedIn scroll. Read the articles. You’ve got the experience, and the skills people used to queue up to ask you for.
What you don’t have is 90 days to spend “figuring it out”, a business degree, or the patience to watch another YouTube tutorial about brand strategy.
You were the person everyone came to for the answer. Time to stop asking the internet for permission to be that person for yourself.
What actually stops you
Not skill. Not experience. Structure.
You know what you’re good at. You don’t know what order to do things in, which platform to trust, or whether you’re supposed to register a business before or after you tell anyone you’re doing this.
So you research. And research some more. Meanwhile the business that could have paid you this month is still a half-finished note in your phone.
Every month you spend thinking about it is a month you’re not being paid for what you already know how to do.
The Sprint
Thirty days from idea to actually open for business.
Legal. Live. Visible. Having real conversations with real potential clients.
The difference between this and every other “start your business” course you’ve side-eyed: there’s no separate learning phase before the doing phase. You learn it by doing it, at the same time, built into every single step.
And it’s not thirty days of scattered activity. Day one lays the foundation: legally registered, your Business Brain switched on, and every step after that gets built straight on top of it. Nothing here gets done twice.
No blank page. No guessing what to type. No 2am spiral about whether your business name is taken.
Week one
The foundation goes in first. Everything else builds on top.
By the end of week one, you will have:
- A legally registered business, trading name and all, sorted for wherever you live
- A Claude Project set up as your own private Business Brain, sharper every week of the Sprint
- A LinkedIn profile that says business owner, not “recently between roles”
- A live, published website. Not a draft. Live.
Read this bit honestly
This is for you if
- You’ve left, or you’re leaving, a career you were good at, and you’re done thinking about what’s next
- You’ve got real expertise and no idea how to package it into something people will pay for
- You want a business that fits around your life, not one that swallows it whole
- You want structure and a clear next step every day, not a library of videos you’ll never finish
This isn’t for you if
- You want a get-rich-by-Friday scheme. This is a real business, built properly.
- You’re not willing to spend 30 days actually doing the work, not just watching it
- You’ve already got a fully built, fully live business. You’ve graduated. Come find us in The Room instead.
The transformation
Before
A LinkedIn profile that still says your old job title. A business idea that lives in the Notes app. A domain name gathering dust. A feeling that everyone else has worked out the how, and you’re the only one still stuck on step one.
After
A registered business. A live website. A one-liner you can say at a dinner party without sounding corporate. A first post as a business owner, actually published. And three to five real conversations underway with people who might become your first clients.
Not a business plan. An actual, open, functioning business.
What’s inside
Four weeks. Twenty action steps, not twenty lectures.
Every one of them is something you do, not something you sit through. Each week opens up as you go, Pre-Sprint through Week 4, on purpose. Twenty action steps sitting in front of you on day one would bury you before you’d started. One week at a time means real progress gets made every week, not scrolled past and forgotten.
It’s built to stack. Each step lays a piece of the foundation the next one builds straight on top of, starting with your Business Brain on day one.
Pre-Sprint
Get legal in 48 hours
Business structure, trading name, domain: sorted before you second-guess yourself.
Week 1 · Days 1–7
Direction locked. Identity live.
Your niche, your ideal client, your LinkedIn rebuilt, your website written and published in a single sitting.
Week 2 · Days 8–14
Offer defined. Words that work.
Your actual offer, priced against what the market genuinely pays, and your one-liner nailed.
Week 3 · Days 15–21
Visibility on. Conversations started.
Reconnecting with your network, expanding beyond it, and setting up your first discovery calls.
Week 4 · Days 22–30
First conversations. Forward motion.
Running the calls, following up properly, and planning what comes next.
Every single step has a Claude prompt built in, tested inside Leigh’s own Claude Project before it ever reached yours. You’re never staring at a blank screen wondering what to type.
In their words
Testimonial slot: name, and one specific result.
To be added post-launch
Testimonial slot: name, and one specific result.
To be added post-launch
Testimonial slot: name, and one specific result.
To be added post-launch
Here’s the thing nobody tells you once you’re out on your own: the hard part was never the idea. You’ve had the idea for years. The hard part is unlearning the habit of waiting for someone else’s sign-off before you act, whoever that someone else used to be.
Nobody’s signing off on it now. That’s not a gap. That’s the job.
The Sprint isn’t there to give you more thinking time. It’s there to remove every excuse to keep thinking instead of doing.
A note from Leigh
She got tired of watching brilliant women overthink themselves out of starting.
Leigh Duncan spent decades in corporate advertising, marketing and executive search. She watched plenty of capable women get quietly pushed to the edges of rooms they used to run.
In her late forties, she built her own thing instead. She’s since walked the Camino, worked from Bali, and run the business from hotel rooms, coffee shops, her own office, and a campervan with her dog Archie riding shotgun when the mood takes her. Proof the business can be built to fit the life, wherever that life happens to be that week, not the other way round.
Liberty & Co. exists because of that. The Sprint is the fastest, most direct path she’s built to get you from “thinking about it” to actually open.
Why this one is different
Most courses are a library. This is a sequence.
Most “start your business” courses hand you a library of videos and wish you luck. You watch module three, get busy, and never come back. That’s a learning spiral. You know the one.
The Sprint is built the opposite way round. Every step has a job to do and a Claude prompt to do it with you, so you’re never left to interpret a framework on your own. You apply it there and then. It’s implementation, with the thinking done alongside you, not dumped on you.
And it’s not generic. Your Claude Project learns your business as you go, so by week four the AI understands your offer, your niche and your voice better than any static template ever could.
Thirty days from now, you could still be thinking about it.
Or you could be legally registered, live online, and mid-conversation with your first real prospect, standing on a foundation solid enough to keep building on well past day thirty.
Same thirty days either way. One version has you open for business.
The bit you’re quietly wondering about
“I don’t have time.”
“I’m not techy enough for AI.”
“I don’t even know what business to start yet.”
“I’ve bought courses before and never finished them.”
“Is this actually worth $497?”
Everything inside the Sprint
- 20 action steps across 4 weeks, each one something you do, released one week at a time so the pace never overwhelms you
- Your own Claude Project, set up as your personal Business Brain, built step by step
- A tested Claude prompt for every single step that needs one
- A full Minimum Viable Website, written and published in one sitting
- The Sprint Template Bundle: invoice, proposal, email signature, client onboarding, service agreement, pricing guide
- Access to the private Facebook community
Two bonuses included
Fast Start Kit: simple proposal template and first invoice setup guide, so you can send your first proposal and first invoice without staring blankly at Xero.
Private Facebook community: purchase-triggered, so you’re never doing the Sprint alone.
The real guarantee
We’re not going to promise your money back if you decide halfway through that starting a business isn’t for you.
Here’s what we will promise. Follow the Sprint, do the work in the order it’s given, and in 30 days you’ll have moved your business further forward than most people manage in 90, because most people spend 90 days thinking instead of doing. This isn’t a thinking programme. It’s a doing one.
Frequently asked
Do I need any tech skills to do this?
What if I don’t have a clear business idea yet?
Do I need to buy anything else?
Can I pay in instalments?
Does this work outside Australia?
Is this self-paced?
What if I fall behind?
Can I do this alongside a full-time job?
Still got questions? Send us a note and we’ll come back to you.
One decision left
You’ve spent long enough thinking about it.
You already know what you’re doing. One Sprint stands between “someday” and actually open for business, with the foundation laid to keep building for years, not just thirty days.
$497 · payment plan 2 × $275
Get open for business