For women who built a career. Now building a business.

You've spent twenty years being brilliant for everyone else.

Time to do it for yourself.

Liberty & Co. is for GenX women building service businesses from their corporate experience. Whether you're just figuring out what to build, or already in your business and ready to stop going it alone, you're in the right place.

Or grab the free guide first

Find your starting point
Leigh Duncan, founder of Liberty & Co.

Helping GenX women turn decades of experience into businesses that finally answer to them.

As seen in, and worked with
aaa School of Advertising
Damelin
Digital Cadets
Femina
Randstad
Sunday Times
The Sydney Morning Herald
UNSW Sydney

The challenge isn't capability.

You have more experience than most people in the room. You know how to run things, manage people, solve problems, and deliver results. That has never been in question.

What gets harder is what comes next.

If you're still figuring out what business to build, the challenge is knowing how to package everything you've done into something that's actually yours. Something that earns well. Something that works around your life, not the other way around.

If you're already in your business, the challenge is different: knowing what to focus on this month, staying visible without burning out, and not doing all of it completely alone.

Either way, there's a version of this that feels less like grinding and more like building. That's what Liberty & Co. is for.

Just figuring out what to build?

Start with direction.

The Business Direction Lab takes you from "I know I want to do something" to a clear, written Business Direction Blueprint. Four steps. A weekend. One decision made.

Start the Lab, $67

9 Aug

Know what you're building?

Build it in 30 days.

The Open for Business Sprint takes you from a clear direction to a live business — named, legal, visible, and having real conversations with real potential clients.

Join the Sprint, $497
Already in your business?

You need The Room.

A monthly sprint membership for service business owners who are serious about moving forward. Structure, company, and one clear focus per month.

Join the waitlist
New to building? Start here.

Get clear on your direction in a weekend.

The Business Direction Lab is a four-step self-guided programme that takes you from "I know I want to do something, but I don't know what" to a one-page Business Direction Blueprint.

You work through all eleven service-based business models for corporate women, filter them against your strengths and your life, and walk away with one clear direction worth building.

Four steps. A workbook. Clara, your AI business guide. One clear decision by the end of it.

$67

Most women do it in a weekend.

Start the Lab

01Map what you've done

Everything you've built, led, and delivered — laid out clearly.

02Meet the eleven models

Every service-based business model available to corporate women.

03Filter against your life

Strengths, energy, income needs, the life you actually want.

04Write your compass

One page. One clear compass for what's next.

Free to take, yours to keep

Take something useful with you.

A growing library of free resources for women building service businesses from their corporate experience.

The Career to Business Blueprint

The five premium solo business models for corporate women in midlife. Understand your options before you decide.

Download free →

More coming soon

More coming soon

What Liberty & Co. is built on

This is the moment to design your business for the life you actually want.

Most business advice is written for people in their thirties, in a hurry to scale. That's not who's here.

The women who come to Liberty & Co. are building at a different stage of life, one where they have real clarity about what matters, what they're willing to trade, and what they're not. They want a business that earns well and fits their life. That works around travel, family, health, and everything else that comes with being a whole person.

Liberty & Co. exists on one idea: in a world where AI handles the tasks, the human parts of business become the competitive advantage. Your relationships. Your reputation. Your point of view. Your story.

The women here don't need to pretend to be beginners. They need structure, the right community, and someone to tell them what to focus on this month. That's what this is.

Who's behind this

Led by someone who made the shift.

I spent decades in corporate marketing and executive search, advising senior women through career decisions. Then I made my own.

I built Liberty & Co. because I wanted a roadmap I could have used. Now I help other women do the same: take what they've already earned and build something that actually fits their life.

I work from wherever I am. My dog Archie comes too.

Read my story

Leigh Duncan

Women who've already turned the page.

"Leigh is the go-to person if you're launching your own business. Her marketing background and her own lived experience give her a perspective I haven't found anywhere else."

Jane L.

"Leigh helped me see that the problem was never my capability. It was how I was packaging it. That shift changed everything."

Andrea L.

"I went from not knowing where to start with branding and positioning to having a business I'm genuinely proud to talk about. The confidence that came with that was the real result."

Carmen A.
For women who are already building

The Room is where human business lives.

You've got a business. What you need now is structure, momentum, and a group of women who understand exactly what this stage of life looks like, all of it, not just the professional parts.

The Room is Liberty & Co.'s monthly sprint membership. Each month has one focus theme, plus a guest speaker doing interesting things at the intersection of business, midlife, health, money, and identity.

Sprint Pack  Kickoff Call  Hot Seat Call  Voice notes  Private community

The women who join are commercially minded, professionally experienced, and done with going it alone. They want forward motion, a place to think, and people worth being in a room with.

You can't replicate a room.

Join the waitlist — opens October 2026
Leigh Duncan working at her laptop

Wherever you are, there's a next step.

Just figuring out what to build? Start with the Business Direction Lab. Four steps, a weekend, one clear direction. $67.

Already in your business and want to stop doing it alone? The Room opens October 2026. Get on the waitlist now.

Start the Lab, $67
Join The Room waitlist

Not sure where to start? Grab the free Career to Business Blueprint →