Business Direction Lab
It's 11pm and you're fourteen tabs deep into "business ideas for women over 45."
You've got decades of experience and no idea what to do with it, not because you're not capable, but because nobody ever taught you how to choose. The Business Direction Lab gets you from fifteen random ideas and zero clarity to one clear direction, on paper, in an afternoon.
Get your direction, $67
Watch This First
As Seen And Heard
The Problem
Nobody ever gave you a filter
You didn't get to your forties or fifties without picking up serious skills. You've run teams, solved problems, kept entire departments standing upright. And somewhere along the way, corporate stopped seeing that as an asset.
So now you're sitting on all that experience with nowhere to put it. Every "start your own business" article gives you five more options and zero ways to choose between them. You've bought the courses. You've watched the free trainings. You've got a Google Doc called "business ideas" that's twenty-three lines long and going nowhere.
The problem was never that you're not capable. It's that nobody's given you a proper filter, one that looks at what you're actually good at, what fits the life you want, and what someone will genuinely pay for. Without that, you're just guessing in the dark and hoping you land somewhere sensible.
The Solution
Eleven models. Not fifty vague ideas.
The Business Direction Lab is a self-guided course that does one job: it gets you to a clear, confident business direction. Not eventually. This weekend, if you want it.
Here's what most women don't realise going in: the list isn't actually infinite. There are eleven established service-based business models built for people who've spent their career in a professional or corporate environment, nine premium, two transitional. That's the whole landscape. Not fifty vague ideas, eleven real ones.
How It Works
Four short steps, a workbook, and Clara, a specialist AI built and trained specifically on this methodology, walk you through all eleven, filter them against your strengths, your life, and the commercial reality, and land you on the one direction worth building. You come out the other side with a name for what you're doing and a reason it makes sense, instead of a browser full of open tabs.
This is about building something that fits round the life you're trying to have: the travel, the flexibility, the freedom to work from wherever you fancy, not just about being able to say you started a business. The business is meant to serve the life, not swallow it whole.
What You'll Walk Away With
Here's what changes by the end of the Lab
Your model, decided
You'll know exactly which of the eleven business models fits your background, not just the one everyone else is doing, and you'll know that it's viable.
A filter for life
You'll have a filter for every future decision, so you stop second-guessing yourself every time a new shiny idea turns up.
A specialist, not a chatbot
You'll talk it through with Clara, a specialist AI trained on this exact methodology, not a generic chatbot, so you're not deciding entirely on your own.
The Compass, done
You'll walk away with The Compass, your one-page business direction, done and written down.
No more 2am scrolling
The question, what should I do, will actually be answered.
Real next steps
Not just keep researching, but actual action steps to take next, so you can start building your business.
What's Inside
Four steps. A weekend, or a fortnight, up to you.
Self-guided, work through them back to back or spread out. Either way, you land in the same place.
What's on the Table
Every serious service-based business model laid out properly, built for people with a professional career behind them: nine premium routes built on your expertise and two transitional options if you want to earn while you build. No more guessing what's even possible.
Does It Fit You?
Your strengths, the life you actually want, and what you're not willing to compromise on, all run against the models from Step 1. This is where the noise starts dropping away.
Your Direction
A proper commercial reality check (will this actually pay?), an elimination process to cut what doesn't fit, and a decision. This is also where you meet Clara.
The Compass
Everything comes together into your one-page business direction, the document you'll keep coming back to.
Prefer Structure?
Work through all four steps and the workbook in order.
Prefer To Talk It Out?
Skip straight to Clara for a live discovery conversation. She'll ask the questions you haven't thought to ask yourself and hand you a draft Compass on the spot. Go back through the steps afterwards if you want the thinking behind it.
Neither path is the “proper” one. Both get you to the same place.
Meet Clara
Clara ✦
A specialist, not a search bar.
Clara isn't a general AI you've pointed at a business question. She's built specifically on the Liberty & Co. methodology, trained on all eleven business models, with one job: get you to a clear direction through an actual conversation.
She asks the questions you wouldn't think to ask yourself: what you're genuinely good at, what your life needs to look like, where the real money is. Not generic prompts. Questions built for this exact decision, because that's the only decision she's built for.
Talk to her at the end of Step 3, once you know your options and yourself a bit better. Or skip straight to her if you'd rather talk it through than work it out on paper first. Either way, you walk away with a draft Compass, built for you, not pulled from a template.
The Deliverable
The Compass
A single page that answers the six questions every new business needs answered before it goes anywhere. No fifty-page plan you'll never open again. One page you'll actually use.
Who This Is For
This is built for you if…
You've spent your career in a professional or corporate environment and want to build a service-based business around that expertise, not a product line or an online shop.
You've left, or been pushed out of, a career that no longer wanted you, and you know your experience is worth more than a redundancy letter suggests.
You've got two or three business ideas circling and no way to choose between them.
You want a second act that pays properly and fits around the life you're trying to build, not one that eats it whole.
You're done buying courses that promise everything and deliver a login you never use again.
This isn't for you if you're after a “get rich quick” scheme, or you want someone else to build the business for you. The Lab gets you the direction. You still have to walk it.
A Note From Leigh
“I spent years in senior marketing and advertising roles before I moved into executive search, career-coaching senior people through exactly this decision, over and over. Then I left and built my own business, so this isn't advice from the sidelines. I know what it actually takes to make one of these work, because I'm doing it. The Lab is what all three taught me: the corporate career, the hundreds of conversations that came after it, and the business I've built since.”
LEIGH DUNCAN, FOUNDER
What Members Are Saying
“Leigh is a go-to person if you're launching your own business.”
Jane L.
“She'll give you the confidence to believe your goal is possible, and then show you how you're going to achieve it.”
Andrea L.
“I didn't know where to start, but now I have a brand that looks so impressive.”
Carmen A.
$67. One payment. Yours for good.
Four steps. A full workbook. A live AI thinking partner. One clear business direction by the end of it, the kind of clarity that usually takes months of expensive coaching to reach. Here, it's an afternoon. Come back to it whenever a new direction crosses your mind and run it through the same filter.
Get your direction, $67The Cost Of Waiting
Nobody's putting a clock on this one
Nobody's putting a countdown clock on this one, it's here whenever you're ready. But here's the honest bit: every month you spend still deciding is a month you're not building.
The women who get furthest aren't the ones with the best idea. They're the ones who picked one and started.
Questions
Before you start
How long does this actually take?
I don't have a business idea yet. Is this too early for me?
What if I want to sell products, not services?
What is Clara, exactly?
What happens after I finish?
Is this a full business plan?
What if I'm still not sure afterwards?
The Business Direction Lab
