Founding waitlist · opens 16 November 2026
The Room
Where human business lives.
Free to join. One or two emails. Nothing else.
It’s online. Wherever you’re running your business from, that’s where you’ll find The Room. Kitchen table, campervan, coffee shop, doesn’t matter.
I’m done watching brilliant women drown in advice they never get round to using. The Room is where you stop learning and start moving. One focused Sprint a month. A table to sit at when you’re stuck. People who actually get what you’re building.
The table has 40 seats
40 of 40 still free
Founding spots are limited to the first 40 women. Locked in for life, no lock-in contract.
Sales open in
This is for you if
You don’t need more to learn.
You need something that actually moves your business forward, every single month.
01You’re running a service based business and you’re the one who has to make it work.
03You want to move the dial every single month, not just feel inspired for a week.
05You want AI to actually help your business, not be one more thing to figure out. You want someone to already know what’s relevant to a business like yours and hand it to you, not another hundred tools to research yourself.
07You like simple steps that lead to real outcomes, not ten-step frameworks that go nowhere.
02You want structure and focus, not another vague framework to file away.
04You’re done learning things that don’t apply to you. You want to get shit done.
06You know people do business with people. The magic happens in The Room, not in a prompt.
08You like the discipline of a short Sprint. A clear start, a clear finish, something to show for it.
If that’s you, keep reading. If it’s not, this probably isn’t your Room.
Why Sprints?
One thing at a time, on purpose.
Your brain doesn’t hold ten priorities at once the way it did at thirty. Context switching costs more than it used to. That’s not you slipping, it’s biology and life stage, and most business advice is built like that never happens to anyone.
The world isn’t helping either. New AI tool, new tactic, new person telling you to add one more thing to the pile, every single week. That’s my homework to do, not yours. I work out what’s actually useful for a business like yours, ignore the rest, and hand you exactly what to use and how.
More isn’t the answer. Cutting it down to one thing is.
One Sprint. One focus. Sometimes that’s one task, sometimes it’s a handful of connected ones, but they all point at the same outcome. Everything else can wait its turn.
Designed for where you are. Not where you were.
What’s included
One Sprint a month.
One focused outcome, whether that’s one task or a few connected ones, with a result you can actually point to by the end of it. And wherever AI genuinely helps get you there, I’ve already worked out what to use. You get exact AI prompts, built for that Sprint, not another tool to figure out on your own.
01
The Sprint Briefing
Week one, live. I brief you on the month’s focus, whatever it actually takes to get there, teach you what you need, and hand you everything to run with: templates, tools, AI prompts, whatever the steps call for.
02
WhatsApp check-ins
Through the month, short voice notes from me, straight to your phone. Not a hype pep talk. Keeping you on track, reminding you what the focus actually is, and catching anything that’s come up before it turns into a problem.
03
The Table
Halfway through, we get on a live video call together. Bring what you’re stuck on, what’s not working, what you’re not sure about. I answer it there, in real time. Not a webinar. The Room.
04
The Sprint Library
Can’t make a call live? There’s always a replay. And every Sprint we’ve ever run stays in the library, so you can go back and work through a past month whenever it becomes relevant to you. Join in month six, still get month one.
05
Quarterly planning
Every quarter, a half-day live session, over and above the monthly Sprint, to step back, check where your business actually is, and reset for the next three months. In December, it’s your plan for the whole year ahead.
06
Guest experts
Every now and then I bring in someone who’s got nothing to do with business: adventure (because that's the antidote to midlife), health, wellbeing, whatever’s actually useful at this stage of life. You’re a whole person in here, not just a business owner.
People do business with people.
That’s not a line on this page, it’s how The Room actually runs.
You’re never doing this alone
This isn’t a public group performing for likes, and it isn’t a room full of strangers saying hello. It’s where you post when you’re stuck between calls, where other women running the same Sprint tell you what’s actually working for them, and where someone notices if you’ve gone quiet.
Private, just the women in The Room, and I’m in there three or four times a week actually answering things, not posting for reach.
You’ll know the other women doing the same Sprint as you, chasing the same outcome, in the same month, and you’ll stop doing this on your own.
The founding rate
$147a month
Locked in for life. No lock-in contract, cancel whenever you like.
That’s less than a single billable hour, for one focused Sprint a month that actually moves your business forward, live access to me, and The Room full of women doing the same thing. Not content sitting there waiting for you to feel guilty about it.
This rate is only for the first 40 women who join the waitlist and register when doors open. Once those spots are gone, they’re gone for good.
How it rolls out
16 November 2026Sales open.
End of NovemberFounding enrollment closes. Exact date coming soon.
1 DecemberFirst Sprint starts, and it’s Annual Planning. You’ll start the new year with your plan already built, not scrambling for one in January.
Get on this list now and you’re first in line, before anyone else even knows it’s happening.
Register
Get in at the founding rate.
Joining the waitlist costs nothing and commits you to nothing. It means you hear first, at the founding rate, before anyone else does.
One or two emails. Nothing else.
Quick questions
The things everyone asks first.
When does The Room open?
Sales open 16 November 2026. Founding enrollment closes at the end of November (exact date coming soon), and the first Sprint starts 1 December.
Does joining the waitlist cost anything?
No. It’s free and it doesn’t commit you to anything. It just means you hear first.
What’s the founding rate?
$147 a month, locked in for as long as you stay. Only available to the first 40 women who join.
I’ve already spent money on courses. How is this different?
The Room isn’t a course. There’s nothing to binge and shelve. One Sprint Briefing a month, one focus, and people around you making sure you actually finish it.
Is this in person or online?
Completely online. The Sprint Briefing and The Table both happen on live video calls, and the community is a private Facebook group. Work from wherever you are, no travel required.
What if I can’t start the day it opens?
Every Sprint stands on its own. Join when you’re ready and start wherever makes sense for you.
Forty seats at the table.
That’s where the decisions get made, the stuck things get unstuck, and the month actually moves. Get yours before they’re gone.